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Has the risk of having a libel-related lawsuit filed against your business prevented you from promoting your online enterprise on social media sites? The good news is, with the increasing popularity of social media sites, insurance companies have created policies that offer financial protection against possible social media issues. Promoting your business on these sites may be a key sales producing strategy, so consider upgrading your California business insurance policy to include social media liability coverage.
When it comes to promoting your online business on social media sites, many business owners dismiss Twitter’s 140-character rule as too limiting to be useful. Although Twitter has been around for a number of years, well before modern smart phones became available, the site was originally designed for use on mobile phones. Now, with more and more consumers using smart phones to communicate online, along with review products and purchase, it could be a worthwhile consideration.
Although Twitter is a great way to communicate with your targeted consumer group, it has a wealth of other business promotion possibilities. For example, use Twitter to introduce special offers, to announce last minute changes to business events and post links to compelling blog posts and articles relevant to your business.
Keep in mind liability issues including copyright infringement, plagiarism, defamation, and misappropriation of an idea are often unintentional, but dealing with a lawsuit while being underinsured is risking bankruptcy. Don’t take the chance; ensure your California business insurance provides coverage for these potential problems.